We connect an opportunity to value, and your team
to the opportunity
What we do
We are consultants applying tools and techniques applied at early stages of development focused on value delivery and connecting the opportunities to value.
We work at early stages of development, when aligning key stakeholders and
connecting value to the road ahead is key.
We adapt the value realization approach to specific contexts.
We train teams to apply value realization tools and techniques.
We continue developing tools to realize and maximize value.
where we did it
From the private sector to governments and NGOs.
We supported the transformation of an idea into an NGO, transforming impact into value realization.
We worked with the private sector applying value realization tools to complex projects.
We designed value
and tools to connect
throughout complex long term opportunities.
With a background in strategy and project
management in the
oil industry (Royal DutchShell)
combined with experience in delivering sustainable development (BusinessMindsBV/africaJUICE),
Marcela Ruibal founded ValueLab to focus on designing and applying
tools to realize value.
ValueLab is currently growing its Resilience Value network with
key experts in the field.
Ideas are turned into projects and projects into reality.
Achieving the full potential benefits is our focus and we do this transforming projects into opportunities.